• Denis Mackenzie
    interview

    Denis Mackenzie – an interview with a wine buff

    An Interview With Denis Mackenzie

    When it comes to marketing wines and spirits, there’s no better person to take care of the task than Chief Operations Officer Denis Makenzie. With an international marketing company that caters to clients worldwide, as well as providing local services in France, Italy, Greece and the United States – we simply couldn’t pass up the opportunity to get to know a little bit more about the man behind the winery.

    How did you get into marketing?

    After graduating from college, I began working at entry level in a small marketing company that worked to help local businesses to expand their commercial reach. I quickly discovered a passion for the role and learned skills that enabled me to develop innovative ideas and strategies of my own. Moving forward I changed jobs (to work for an international marketing firm that specialises in fine wines), began travelling and working overseas, and started the wheels in motion to fulfil my dream of opening a winery of my own.

    Did you achieve your dream?

    Yes! In 2001 I purchased my very own winery near my hometown in Pennsylvania. The wine growing region in Lake Erie was already close to my heart, so as soon as an opportunity presented itself, I grabbed it with both hands. I had a good understanding of the wine industry, a passion to create my own produce and had hands-on experience through previous work that helped me to deal with the inevitable challenges.

    What does it take to run a successful winery?

    That’s a good question. I had general marketing experience on a local level, as well as internationally specializing in wines and this really prepared me for opening my own business. I was lucky to develop a passion for wine making.

    I quickly learned that being fluent in both French and Italian would enable me to communicate better with my international clients (with these being some of the biggest wine distributers in the world), and I made sure to ask lots of questions and get advice from the guys on the front lines of the industry to ensure that I was well-armed during the set-up of the winery and before the grand opening.

    Of course it wasn’t an easy endeavour and it definitely took a few years of hard graft for the winery to become profitable.

    How do you reach your target market to run a profitable winery?

    Any successful wine-making business will aim to make a profit by making good quality wines; product sales are imperative. We reach local and nationwide clientele by generating good publicity and by sponsoring and hosting charitable events – and we also ensure that our grounds are available for booking for weddings and special events, too.

    Having a strong connection to the local industry has definitely been a valuable part of both growing and maintaining a successful winery, too. Our region offers visitors the ability to create self-guided tours of the available wineries and this has been especially helpful when maximizing our reach.

    We are now looking toward branching out even further (we distribute internationally to a range of European countries already), and with Australia firmly in our sights – be sure to watch this space.

    Interview with Denis Mackenzie on 28 October 2018

  • drug rehab centers
    interview

    Do drug rehab centers really work? The Andrew Mars Interview

    An interview with Andrew Mars (clinical psychologist) “How Can You Help A Drug Addict?”

    Question: Who is affected by drug addiction?

    Unfortunately, drug addictions not only affect the person who craves the substance, but also their loved ones, too. A dependency on a narcotic can affect a person’s behaviour, cause life changing (and threatening) health issues and more.

    However, there are ways to help people addicted to drugs. It may be difficult to overcome a narcotic dependency, but that doesn’t mean that it’s impossible for a person to recover from their drug abuse problems.

    Question: Is it possible to get help if you are suffering from addiction?

    Getting professional treatment for drug addiction

    When they know that they have a problem that needs to be sorted out, then they can be helped toward recovery. One of the best ways for a drug addict to get the best care is to go to rehab and this is because they can offer their patients professional treatment that will cater to their personal needs.

    They offer many things that can help their patients to overcome their narcotic dependency (both mentally and physically) and this is why many people who go to rehabilitation centres often leave with a better grip on their addiction – and viable ways to manage it to improve their lives.

    Question: Where can you go to get help if you are abusing drugs?

    What does drug rehab offer?

    When a drug addict enters a treatment facility, they first go through a process known as detoxification (or detox as it’s more commonly known). In a detox, all the narcotic substances within a person’s body are flushed out.

    By the end of this stage of treatment, patients are generally remedied of their physical addiction to the substance that they have been dependent on, but that doesn’t mean that they are cured and ready to go home. In fact, it’s often the opposite.

    A detox will only cure a patient’s physical addiction and often, psychological addictions are much harder to work with. Rehab centres do offer a range of things that can treat the personal dependencies formed – and although they’re not so easy to manage, many people still exit medical centres free of their narcotic burden.

    If you need to get help for your loved ones, this may help http://www.accessexcellence.org/how-to-get-court-ordered-drug-treatment/