The Best Floor Cleaning Products Available

Most companies can benefit in some way from using professional cleaning machinery and equipment; which is exactly why you should consider purchasing (or even hiring) the gear you need to keep your workplace spotless.

Before you do though, it might be a wise idea to not only learn more about the types of equipment for different industries, but to also consider which brands are best and who to buy/hire from.

Products you’re sure to want to consider

Power sweepers

Best ride-on sweepers:

• PB180DK-4
• PB200
• PB180

If you’re looking for quality floor sweepers that you can drive around the work place to clean floors, these are a few excellent options that you might want to investigate more closely. Most will find that these are often ideal for swiftly and efficiently cleaning a large premises.

Best walk-behind sweepers:

• PB55
• PB70

Typically, if you’re in the market for something more lightweight than the heavy duty machines mentioned, these smaller counterparts are considered to be perfect. They are often better suited for getting into smaller spaces and offer more flexibility while cleaning.

Power scrubbers

Best ride-on scrubbers:

• XR
• Magna
• Magna Plus
• CRZ

If you want a powerful, industrial-grade floor scrubbing machine that will get the job done time and time again with ease, any one of the ride-on scrubbers mentioned above could be ideal for your requirements.

Best walk-behind scrubbers:

• Carbon
• MXL
• Recon
• Hero

Those who are hoping for a smaller and more manoeuvrable (yet no less efficient) power scrubber might want to look into using one of these machines for their business.

Outdoor machinery

Electric street sweepers and vacuums:

• EcoSweep 2000
• MaxWind
• EcoVac 240

These are all excellent choices for those that are searching for a reliable sidewalk cleaner; often saving plenty of time, effort and cash that would have gone into manual cleaning work. Electric street vacuums tend to be environmentally friendly litter collectors, where sweepers can be used to brush away dirt swiftly and efficiently.

Work with a reputable company

Regardless of what type of floor cleaner you need or which model is best, it can be important to make sure that you don’t hire from just any business. Taking the time to choose a trustworthy provider is vital for several reasons, including:

• Quality customer service
• The very best floor cleaning machine service
• A wide range of industrial and commercial cleaning equipment
• Competitive prices

These are just a few of the reasons why choosing the right company can be important, so be sure that you’re buying or hiring from the best available.

Jason Sugarman Outlines Advertising Opportunities within the Esports Ecosystem 

Sports, Branding & Online Reputations

The sports landscape of the world is evolving with the rise of esports changing the way we view games and interact with the players. Esports is now one of the fastest-growing sports groups in the world with the audience for games estimated to grow from around 380 million in 2018 to more than 550 million by 2021. Business leaders with companies of all sizes should be aware of the opportunities available to them when it comes to advertising opportunities and marketing plans based around the esports communities. The consistently growing audience and members of the online esports sector mean the return on investment for any sponsor or advertiser in the esports ecosystem is high and will only grow in the future.

One of the main reasons for the success of esports in the last few years is the growing cult of personality based around the different players now leading the rise of esports around the world. From “Fortnite” legend Ninja to players streaming themselves live on Twitch, the need to know exactly who you are playing against is the most important aspect of being involved in esports for many. For advertisers, a link to an experienced, well-known esports player is a simple way of moving into the esports sector and attracting many fans of the individual player. In Russia, the Head & Shoulders brand has recently linked up with a popular esports star to make him the first non-traditional sportsperson or celebrity to represent the brand.

Advertisers can link themselves to different players of games who they can sponsor in a similar way to the traditional sponsorship of celebrity players from around the world, helped by brand media and reputation companies in crafting the reputation and image they want. The difference between the traditional sportspeople of the past and the esports players of today is the fact there are two different options open to sponsors. A Streamer is an esports player who streams their gameplay live each day and has the ability to become an influencer partnering with various companies to broadcast information about various products to their followers on Twitch and other streaming services.

The other option for an esports player is to find sponsors in the corporate sector who assist with helping the individual with their expenses as they join a team. Advertising opportunities are always available that will allow a player to move into a team that will usually join when they are around 16 or 17 and becomes a professional player. These individual team players are known around the world and can attract a large audience to the brand and products they are partnered with.

One of the difficult aspects of the esports ecosystem in the U.S. is the rise of the sector in the academic arena. The changes in the sector are based on the fact the rise of esports in colleges and universities are subject to NCAA rules and regulations that can cause issues for sponsors and brands providing funding for individual players. An easier way of funding an esports team is to look for a professional team to provide funding for that will allow the sponsor the chance to work directly with an individual player who will use their influence to drive fans to the sponsoring brand.

There are more ways to get involved in advertising with esports including through the sponsorship of a range of tournaments including the chance to gain a huge return on investment. The first step is to find a tournament that allows you the chance to provide sponsorship within your budget range, this should be easy as the range of esports competitions is growing around the world. Whether you choose to sponsor a tournament at the local level or at a more advanced level you can spend your time sponsoring an event broadcast live across the world you should see a boost in sales. In general, the sponsor of an event can look to see a return of around five percent among those attending the event purchasing products or services. If the initial investment is a major one, a business could see a return in the millions of dollars if the event is broadcast around the world. Streaming live means even more viewers are available to identify the sponsorship and increase the return on investment any business will experience.

Choosing to become the sponsor of an esports event is not something that should be done without an initial batch of research being completed. The initial research into the average viewer of an esports event streamed online shows the majority are male at more than 70 percent. The average household income of the average esports fan in the U.S. pushed north of $75,000 and is college-educated. These are all factors that need to be taken into account by any business looking to become a key sponsor of any portion of the esports sector.

The success of event sponsorship is one option within the esports ecosystem but for others, the price of these deals is far too high to pay. In the event that a business has been priced out of the sponsorship of an event, there is the chance to look at banner sponsorship within the streaming platforms that have become popular over the last few years. These streaming platforms can attract viewers for each streamer from the tens to the thousands and millions. When the “Fortnite” player, Ninja played alongside the rapper Drake, the event was streamed via various platforms and added to the popularity of both the player and musician.

There are many ways for you to raise your online profile alongside the need to develop advertising opportunities which can include the use of event partnerships that are basically enlarged forms of product placement. An event partnership is especially important for those who are involved directly in the production of products and services that can be used directly by gamers and streamers. If the event partnership proves to be a success further partnerships can be formed in a similar fashion with streamers. The fact the majority of teenage YouTube users state they identify more closely with video uploaders than with traditional celebrities explains why linking up with streamers is such an important aspect of modern advertising.

Follow Jason on Twitter https://twitter.com/jasonasugarman?lang=en

Jason Sugarman Reputation Branding Interview

Interview with Denis Mackenzie

What Could the Landscape Look Like After the Saudi Oil Fire?

After the recent Saudi Arabian oil fire – an event affecting the largest oil refinery in the world – it’s understandable that many people in and around the region are concerned.

From the increase to fuel costs, through to the lasting effect on the environment; just how big a toll are experts predicting this fire to take and how drastic will the consequences be?

What you need to know

Being attacked by drones and with an investigation still ongoing, people are becoming increasingly concerned with how the fire may affect the landscape of the region, as well as how fuel price rises may be imminent.

The landscape

With fire having burnt through a minimal amount of land thanks to the rapid action of the Saudis having quelled the spread within a matter of hours – the environment may seem to boast nothing more than a few new scars.

The harsh reality is that thousands of tons of chemical gas were released into the atmosphere as a result of the fumes and experts are still attempting to calculate just how many toxins may now be entering the earth’s upper atmosphere requiring a huge spill management and containment strategy.

Locally, the smoke, tar and ash left behind in the fire’s wake has already taken a toll on the fauna and flora. With 17 direct hits in the region from drone strikes, the immediate area isn’t expected to recover for at least 15 years – and this is at the lower end of the estimate.

The further environment

The wind was blowing in a South-Eastern direction; spreading from Riyadh to Abqaiq, and then on for miles across the Gulf and to the shores on the other side of the ocean. Although nowhere near as toxic as the effect on the immediate area, the ash that fell into the ocean has been expected to take a negative toll on aquatic life and smoke drifting across the land is anticipated to poison a number of susceptible flora species.

The cost of fuel

Boasting the world’s largest oil refinery, Riyadh has had no choice but to limit supplies as they work on repairs. As a result, many regions throughout the world including Europe, parts of Asia and even further afield have seen an instant increase to oil prices. Other parts of the globe, such as the United States, have their own oil stash buried deep below ground; seemingly to avoid events such as this one.

Those that the U.S. supplies should remain in good stock for their fuel requirements, but the rest of the world is certainly reeling from this man-made disaster. How long it will take to re-accumulate the incredible volumes of oil remains to be seen, but what is for certain is that due to the size of the fire, the surrounding regions may well see a shift in their climate with fewer flora and fauna species and farmland being impacted.