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    The Jason Sugarman Files

    Jason Sugarman Outlines Advertising Opportunities within the Esports Ecosystem 

    The sports landscape of the world is evolving with the rise of esports changing the way we view games and interact with the players. Esports is now one of the fastest-growing sports groups in the world with the audience for games estimated to grow from around 380 million in 2018 to more than 550 million by 2021. Business leaders with companies of all sizes should be aware of the opportunities available to them when it comes to advertising opportunities and marketing plans based around the esports communities. The consistently growing audience and members of the online esports sector mean the return on investment for any sponsor or advertiser in the esports ecosystem is high and will only grow in the future.

    One of the main reasons for the success of esports in the last few years is the growing cult of personality based around the different players now leading the rise of esports around the world. From “Fortnite” legend Ninja to players streaming themselves live on Twitch, the need to know exactly who you are playing against is the most important aspect of being involved in esports for many. For advertisers, a link to an experienced, well-known esports player is a simple way of moving into the esports sector and attracting many fans of the individual player. In Russia, the Head & Shoulders brand has recently linked up with a popular esports star to make him the first non-traditional sportsperson or celebrity to represent the brand.

    Advertisers can link themselves to different players of games who they can sponsor in a similar way to the traditional sponsorship of celebrity players from around the world. The difference between the traditional sportspeople of the past and the esports players of today is the fact there are two different options open to sponsors. A Streamer is an esports player who streams their gameplay live each day and has the ability to become an influencer partnering with various companies to broadcast information about various products to their followers on Twitch and other streaming services.

    The other option for an esports player is to find sponsors in the corporate sector who assist with helping the individual with their expenses as they join a team. Advertising opportunities are always available that will allow a player to move into a team that will usually join when they are around 16 or 17 and becomes a professional player. These individual team players are known around the world and can attract a large audience to the brand and products they are partnered with.

    One of the difficult aspects of the esports ecosystem in the U.S. is the rise of the sector in the academic arena. The changes in the sector are based on the fact the rise of esports in colleges and universities are subject to NCAA rules and regulations that can cause issues for sponsors and brands providing funding for individual players. An easier way of funding an esports team is to look for a professional team to provide funding for that will allow the sponsor the chance to work directly with an individual player who will use their influence to drive fans to the sponsoring brand.

    There are more ways to get involved in advertising with esports including through the sponsorship of a range of tournaments including the chance to gain a huge return on investment. The first step is to find a tournament that allows you the chance to provide sponsorship within your budget range, this should be easy as the range of esports competitions is growing around the world. Whether you choose to sponsor a tournament at the local level or at a more advanced level you can spend your time sponsoring an event broadcast live across the world you should see a boost in sales. In general, the sponsor of an event can look to see a return of around five percent among those attending the event purchasing products or services. If the initial investment is a major one, a business could see a return in the millions of dollars if the event is broadcast around the world. Streaming live means even more viewers are available to identify the sponsorship and increase the return on investment any business will experience.

    Choosing to become the sponsor of an esports event is not something that should be done without an initial batch of research being completed. The initial research into the average viewer of an esports event streamed online shows the majority are male at more than 70 percent. The average household income of the average esports fan in the U.S. pushed north of $75,000 and is college-educated. These are all factors that need to be taken into account by any business looking to become a key sponsor of any portion of the esports sector.

    The success of event sponsorship is one option within the esports ecosystem but for others, the price of these deals is far too high to pay. In the event that a business has been priced out of the sponsorship of an event, there is the chance to look at banner sponsorship within the streaming platforms that have become popular over the last few years. These streaming platforms can attract viewers for each streamer from the tens to the thousands and millions. When the “Fortnite” player, Ninja played alongside the rapper Drake, the event was streamed via various platforms and added to the popularity of both the player and musician.

    There are many ways for you to raise your online profile alongside the need to develop advertising opportunities which can include the use of event partnerships that are basically enlarged forms of product placement. An event partnership is especially important for those who are involved directly in the production of products and services that can be used directly by gamers and streamers. If the event partnership proves to be a success further partnerships can be formed in a similar fashion with streamers. The fact the majority of teenage YouTube users state they identify more closely with video uploaders than with traditional celebrities explains why linking up with streamers is such an important aspect of modern advertising.

    Follow Jason on Twitter https://twitter.com/jasonasugarman?lang=en

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    Hazardous oil fire and chemical spill in the Gulf – what does it mean for the environment.

    Interview with Denis Mackenzie

    What Could the Landscape Look Like After the Saudi Oil Fire?

    After the recent Saudi Arabian oil fire – an event affecting the largest oil refinery in the world – it’s understandable that many people in and around the region are concerned.

    From the increase to fuel costs, through to the lasting effect on the environment; just how big a toll are experts predicting this fire to take and how drastic will the consequences be?

    What you need to know

    Being attacked by drones and with an investigation still ongoing, people are becoming increasingly concerned with how the fire may affect the landscape of the region, as well as how fuel price rises may be imminent.

    The landscape

    With fire having burnt through a minimal amount of land thanks to the rapid action of the Saudis having quelled the spread within a matter of hours – the environment may seem to boast nothing more than a few new scars.

    The harsh reality is that thousands of tons of chemical gas were released into the atmosphere as a result of the fumes and experts are still attempting to calculate just how many toxins may now be entering the earth’s upper atmosphere requiring a huge spill management and containment strategy.

    Locally, the smoke, tar and ash left behind in the fire’s wake has already taken a toll on the fauna and flora. With 17 direct hits in the region from drone strikes, the immediate area isn’t expected to recover for at least 15 years – and this is at the lower end of the estimate.

    The further environment

    The wind was blowing in a South-Eastern direction; spreading from Riyadh to Abqaiq, and then on for miles across the Gulf and to the shores on the other side of the ocean. Although nowhere near as toxic as the effect on the immediate area, the ash that fell into the ocean has been expected to take a negative toll on aquatic life and smoke drifting across the land is anticipated to poison a number of susceptible flora species.

    The cost of fuel

    Boasting the world’s largest oil refinery, Riyadh has had no choice but to limit supplies as they work on repairs. As a result, many regions throughout the world including Europe, parts of Asia and even further afield have seen an instant increase to oil prices. Other parts of the globe, such as the United States, have their own oil stash buried deep below ground; seemingly to avoid events such as this one.

    Those that the U.S. supplies should remain in good stock for their fuel requirements, but the rest of the world is certainly reeling from this man-made disaster. How long it will take to re-accumulate the incredible volumes of oil remains to be seen, but what is for certain is that due to the size of the fire, the surrounding regions may well see a shift in their climate with fewer flora and fauna species and farmland being impacted.

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    Interview with a men’s jeweller

    Making a Man’s Jewellery That Extra Bit Special

    Men’s jewellery is often as wide and varied these days as women’s; in fact, with a surge in new trends, celebrity style and new fashions, there’s never been a more versatile time than 2019 for males to showcase their favourite accessories. From wedding rings for men, right through to earrings, neck chains and bracelets; there’s a huge range to choose from. As a result, one thing that more and more men (and their loved ones) are aspiring to do is to make the jewellery a little more special.

    How’s best to do this?

    There are a number of ways to purchase an item of jewellery that differs from others on the market and some of these options include:

    • Having the jewellery customised with an engraving or with a unique stone
    • Employing a jeweller that uses traditional crafting techniques instead of modern ones
    • Going for a hand-forged piece, with the precious metal smelted in a forge or furnace
    • Modifying an existing piece, such as a family heirloom to introduce a new aesthetic

    The options available are as wide as they are varied, so creating a custom piece that a man will cherish for his entire life can be much easier now than it ever was before.

    Customised jewellery

    If the male in question has a particular gemstone that he’s a fan of, or a specific type of metal – custom pieces could well be the way to go. They are ideal for events such as weddings, but can also be worn around the home and on a day to day basis. Most good jewellers will be happy to work with their clients to create iconic, exclusive designs to suit specific tastes as well, so don’t be afraid to ask.

    Traditional jewellery

    These days, many jewellers use machines to assist with the design and creation processes. Although this is widely accepted, some people prefer to keep their items more traditional – especially when it comes to a man’s jewellery and accessories. Some jewellers will smelt their precious metals (such as when using gold, silver and platinum), whereas others may forge the shape (like when creating steel, iron, or other carbon-based metals).

    Tailoring an heirloom

    When a ring has been in a family for decades and sometimes even longer, it might not be ideal to have them modified to reflect newer demands and preferences. But if the item is in need of repair or a general update to its appearance, what better time is there to incorporate a new style? The current owner might want to switch gems, add a new one, or even coat the metal to create a more luxurious finish. Fortunately, most professional jewellers will be able to advise on this front – and if you really couldn’t bear changing the appearance, purchasing a brand new piece from them may be a more ideal solution.

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    Unique Residence home renovations – an interview

    What to Look For in Home Construction Companies

    According to Unique Residence “Commercial construction companies, like residential home builders, specialise in the development of new buildings, but their specialty is in developing malls and other premises that are being built in the commercial sector. Where residential home construction will typically feature a standard set of functions, commercial properties are developed to serve alternate purposes.”

    As a result, they can be as small as a single office, or as large as a huge block. There are three main types of construction that fall into the commercial category. Further information on each type can be found below.

    Retail construction and home renovations

    This type of development relates to the construction of shops, stores and any other building intended for the displaying, stocking, or trading of goods and services. Clothing stores fall into this category, as do electrical shops and even gardening centres. Depending on the size and budget of the project, the expansiveness of the building will vary.

    A good construction company will take care of the entire project from design to completion, but in cases of demolition they will also take care of this planning, too. As expected, smaller buildings may take less time to be built, with larger ones taking longer. It’s also possible to implement toilets, pipes, electronic outlets and more during the construction phase; making most retail buildings as functional as modern homes in many instances.

    Business construction

    Single offices, office blocks and depots are just a few of the buildings that can be built by a team of contractors. These types of premises will share many of the same features and functions as retail buildings, but it’s not uncommon for them to offer even more functionality – as they will typically be intended for use by staff, employees and employers.

    As long as planning permission has been granted, it’s entirely possible for a developer to invest in a commercial construction company in order to create huge office blocks to be rented by individual businesses. In fact, this is one of the most common services requested of building agencies and the services themselves are responsible for just over 15% of Australia’s construction industry projects.

    Multi-functional premises

    Some buildings simply need to be functional in general, to allow them to be versatile and effective – no matter their utilisation. These types of properties can act as offices, stores, call centres and anything in between. As long as the contractor understands the intention of the building, they can be sure to implement all modern amenities and functions to ensure complete operation once the building has been completed.

    These three building types may seem fairly simple, but each will possess its own unique attributes and features. Choosing the right one for its intended use can spell the difference between an effective property and one that needs modification in order to cater to its users’ requirements. In all instances, the property should be safe, secure and built using the latest earthquake-resistant techniques – and this is something that most commercial contractors will prioritise above all else.

    More at: https://sites.google.com/view/uniquehomerenovations/

    Watch the video on luxury home construction in 2019

  • interview

    Benefits Outsourcing Your SEO marketing

    The Benefits of Using an SEO Agency

    While creating a functional, good looking website for your products and services is a great way to get your business on the map online and utilising the right advertising campaigns can get eyes on what you have to offer, there’s nothing quite like SEO to really boost your success and increase your ROI. Even though it is a much talked about subject, you may be struggling to get to grips with what optimization involves – and whether the benefits of using an SEO agency like Sydney Search results are worth the investment.

    Why hire search engine optimization services outsourcing?

    One of the main benefits of hiring an expert to help you with your website’s SEO is that you won’t have to do the work yourself. Often, this can be useful for those who don’t know how to implement these types of techniques themselves, as well as individuals who would rather leave it in the hands of a professional.

    While it can sometimes be possible to get your own team to handle this side of your business, most find that there are quite a few advantages that can come with outsourcing the work to more experienced professionals. A few of these are:

    Outsourced SEO can greatly improve a website

    More and more companies are using optimization – and in general, there’s good reason for this. In short, it can be essential to almost any website to look and function in a range of ways to be deemed useful to a viewer’s needs. With the right sets of keywords, meta data, authoritative backlinks and more; a website can show search engines that they are established, genuine and that they are relevant. After all, the more pertinent the website, the higher it is likely to appear in results.

    Outsourcing SEO can help you to take care of other business needs

    If you outsource the work to a professional, you’re likely to have more time on your hands – which could be put towards improving your business in other ways. Having the freedom to be able to concentrate on more important things, such as putting together advertising campaigns, could spell the difference between reaching the right audience and falling short of the mark.

    Better results with dedicated outsourcing SEO

    While it isn’t a guarantee that an SEO company will provide you with better results than those you could achieve on your own, most find that having the help of an expert can greatly improve their overall efforts. There are a range of elements involved that simply can’t be implemented by those without the knowhow – and as a website can be penalised for what can be deemed as ‘bad practices’; it may be a better idea to leave these techniques to an expert. With the skill, knowledge and experience that most specialists will have under their belts, you could also have peace of mind.

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    Interviews with a Landscaping Designer

    How to Get Started with Landscape Design

    When you want to update your outdoor space, there’s often no better way to really get the garden you want than with landscaping. While the entire process of planning and cultivating a perfect space may prove to be difficult without the help of an expert landscape gardener/architect, incorporating the right kind of design doesn’t have to be too difficult.

    What to do before you hire a professional landscaping expert

    It’s no secret that the installation and overall finish of your design may benefit from being handled by a professional (or professionals), but getting the absolute best from your space can be defined by your personal needs. This is why it can be a good idea to determine exactly what you want before you hire help.

    It may be worthwhile to first consider the following factors:

    • If you are hoping to regularly entertain guests
    • If you want a calming space to relax
    • If children or pets will be using the garden
    • How much you want to maintain plants and features
    • If you want to create a space that fits the local landscape
    • If you want a multifunctional space
    • If you want style over function

    Once you have these things in mind, a professional should be able to help you to realise your ambitions – and advise you in areas where certain elements may not be possible (i.e. if the soil or conditions of your garden won’t cater to specific plants).

    Choosing the right design for your landscaping

    As with décor and architecture, there are a range of styles that can characterise the overall look and feel of your garden (as well as impact it’s performance), so it may be a good idea to specify your chosen design before beginning the planning phase of your landscape project.

    Naturally designed gardens are often created to establish a simpler, more organic space that needs little to no maintenance (or even chemical intervention) to flourish. Homeowners may want to blend their garden into the surrounding scenery for a more native feel.

    On the other side of the coin, manicured gardens typically function in the opposite way. Often defined by strict guidelines (think symmetrical patterns and beautifully trimmed greenery), cultivated spaces tend to offer a more uniform, high-maintenance space.

    Some homeowners like to incorporate cultural design elements into their spaces to maximise the look or functionality to suit their needs. For example, a typical English garden may feature shrubbery and perennials, as well as stone features like statues and bird baths. These types of gardens can be medium in maintenance and can vary in functionality to suit. Oriental styles tend to be more relaxed in feel and feature more installations than plant-life (such as water features and rock formations) and tropical styles generally integrate drought-resistant plants and gravel for a stylish yet easy to maintain aesthetic.

  • drug rehab centers

    Do drug rehab centers really work? The Andrew Mars Interview

    An interview with Andrew Mars (clinical psychologist) “How Can You Help A Drug Addict?”

    Question: Who is affected by drug addiction?

    Unfortunately, drug addictions not only affect the person who craves the substance, but also their loved ones, too. A dependency on a narcotic can affect a person’s behaviour, cause life changing (and threatening) health issues and more.

    However, there are ways to help people addicted to drugs. It may be difficult to overcome a narcotic dependency, but that doesn’t mean that it’s impossible for a person to recover from their drug abuse problems.

    Question: Is it possible to get help if you are suffering from addiction?

    Getting professional treatment for drug addiction

    When they know that they have a problem that needs to be sorted out, then they can be helped toward recovery. One of the best ways for a drug addict to get the best care is to go to rehab and this is because they can offer their patients professional treatment that will cater to their personal needs.

    They offer many things that can help their patients to overcome their narcotic dependency (both mentally and physically) and this is why many people who go to rehabilitation centres often leave with a better grip on their addiction – and viable ways to manage it to improve their lives.

    Question: Where can you go to get help if you are abusing drugs?

    What does drug rehab offer?

    When a drug addict enters a treatment facility, they first go through a process known as detoxification (or detox as it’s more commonly known). In a detox, all the narcotic substances within a person’s body are flushed out.

    By the end of this stage of treatment, patients are generally remedied of their physical addiction to the substance that they have been dependent on, but that doesn’t mean that they are cured and ready to go home. In fact, it’s often the opposite.

    A detox will only cure a patient’s physical addiction and often, psychological addictions are much harder to work with. Rehab centres do offer a range of things that can treat the personal dependencies formed – and although they’re not so easy to manage, many people still exit medical centres free of their narcotic burden.

    If you need to get help for your loved ones, this may help http://www.accessexcellence.org/how-to-get-court-ordered-drug-treatment/

  • Denis Mackenzie

    Denis Mackenzie – an interview with a wine buff

    An Interview With Denis Mackenzie

    When it comes to marketing wines and spirits, there’s no better person to take care of the task than Chief Operations Officer Denis Makenzie. With an international marketing company that caters to clients worldwide, as well as providing local services in France, Italy, Greece and the United States – we simply couldn’t pass up the opportunity to get to know a little bit more about the man behind the winery.

    How did you get into marketing?

    After graduating from college, I began working at entry level in a small marketing company that worked to help local businesses to expand their commercial reach. I quickly discovered a passion for the role and learned skills that enabled me to develop innovative ideas and strategies of my own. Moving forward I changed jobs (to work for an international marketing firm that specialises in fine wines), began travelling and working overseas, and started the wheels in motion to fulfil my dream of opening a winery of my own.

    Did you achieve your dream?

    Yes! In 2001 I purchased my very own winery near my hometown in Pennsylvania. The wine growing region in Lake Erie was already close to my heart, so as soon as an opportunity presented itself, I grabbed it with both hands. I had a good understanding of the wine industry, a passion to create my own produce and had hands-on experience through previous work that helped me to deal with the inevitable challenges.

    What does it take to run a successful winery?

    That’s a good question. I had general marketing experience on a local level, as well as internationally specializing in wines and this really prepared me for opening my own business. I was lucky to develop a passion for wine making.

    I quickly learned that being fluent in both French and Italian would enable me to communicate better with my international clients (with these being some of the biggest wine distributers in the world), and I made sure to ask lots of questions and get advice from the guys on the front lines of the industry to ensure that I was well-armed during the set-up of the winery and before the grand opening.

    Of course it wasn’t an easy endeavour and it definitely took a few years of hard graft for the winery to become profitable.

    How do you reach your target market to run a profitable winery?

    Any successful wine-making business will aim to make a profit by making good quality wines; product sales are imperative. We reach local and nationwide clientele by generating good publicity and by sponsoring and hosting charitable events – and we also ensure that our grounds are available for booking for weddings and special events, too.

    Having a strong connection to the local industry has definitely been a valuable part of both growing and maintaining a successful winery, too. Our region offers visitors the ability to create self-guided tours of the available wineries and this has been especially helpful when maximizing our reach.

    We are now looking toward branching out even further (we distribute internationally to a range of European countries already), and with Australia firmly in our sights – be sure to watch this space.

    Interview with Denis Mackenzie on 28 October 2018

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